FAQs

At Tovani Advertising, we ensure your mobile trailer advertising is parked in areas of high-density traffic and guaranteed to be seen. In research carried out by the Outdoor Advertising Association of America (OAAA) small
cameras were used, which measured and captured how many people looked at a billboard message and for how long. An average of 105,000 people look at a mobile billboard message each weekday for about 3 seconds during an 8-hour
period. The results were 15% higher on a weekend.

Our lead times are 3 to 4 days from receipt of production fee (pro-rata payment due on the day trailer is launched).

Field managers constantly scout the location throughout the duration of the day. Photos are taken and emailed to client when the trailer is moved to a new location, which is usually once a week unless stated otherwise in the contract.

Our trailers 6x3m for the side panels and 2.4x3m for the back panel.

We can facilitate and assist in designing artwork for you, as we have a full in-house creative design team.

Yes, any high resolution image that is usually more then 4Mb in file size can be used.

Our services are based in the City of Johannesburg and Ekhuruleni Municipal Areas although other areas can be catered for.

The primary difference between conventional billboards and moving media is that moving media allows you to cover a wider target area making use of multiple locations for a campaign. Space is a third factor, as trailers can have triple sided ads while billboards concentrate on one direction.

Production Cost: Artwork, Printing, Flighting and Insurance on banners.

Monthly Premium: Trailer fully managed by Tovani Advertising, Key locations identified.

  • Mobile trailer ads are extremely inexpensive relative to other media thus allowing the advertiser to attain high levels of  consumer reach and frequency at low costs.
  • Mobile advertising takes the message direct to the consumer.
  • Mobile trailers are flexible providing one with a wide variety of spaces and cost options, which can be used for anything from short sales promotions to being part of a long-term brand awareness campaign.
  • Mobile trailers offer the opportunity to communicate with strong visual bias, an advantage considering the high illiteracy levels in South Africa.
  • Mobile billboards create impact because of their movement, size and prominence on the road and can go where other advertising can’t. They merely have to be visible to attract attention.
  • These are substantial opportunities for creative flair, which adds to the mobile billboard impact factor.
  • Mobile billboards allow advertisers the opportunity to penetrate otherwise unreachable areas i.e. the urban city centres as well suburban areas where outdoor space is limited.
  • The communication between advertiser and consumers is “pure” in that it is not cluttered by editorial stance, accompanying entertainment or the supply of information.
  • As they are eye-level with consumers, the message is communicated directly, increasing the impact of the product.
  • By changing the advertising on the trailer one can easily promote different products at different times and places.